L. A. (AFP) - Rapper Jay-Z has become the state-of-the-art movie star to go into the weed business, signing directly to be the leader emblem strategist for a California-primarily based cannabis employer.

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The rapper stated he reached out to the agency Caliva after a extensive look for a appropriate associate in the booming enterprise.

"anything I do, I want to do efficaciously and at the best degree," he said in a statement posted on Caliva s website. "With all the capacity in the hashish enterprise, Caliva s expertise and ethos cause them to the fine companions for this enterprise.

"We want to create some thing high-quality, have amusing in the system, do precise and convey human beings along the manner."

Caliva said as chief strategist, Jay-Z could assist the enterprise with its innovative selections as well as outreach efforts and method for the brand.

he's going to also awareness on efforts to increase the participation in the felony hashish commercial enterprise of people who've served time in jail and have been shut out of the quick-developing quarter.

"collectively, we hope to shape the verbal exchange surrounding cannabis, foster equality and fairness within the improvement of the industry, sell consciousness for the numerous uses and advantages of hashish and empower purchasers to sense unfastened to apply cannabis how, while, and wherein they want," Caliva stated in a declaration.

The forty nine-12 months-vintage rapper, born Shawn Carter and married to popstar Beyonce, is the latest celebrity to get into the hashish business that's spreading speedy inside the united states as increasingly more states legalize it for leisure functions.

Rapper Snoop Dogg has established his very own logo of marijuana and actress Whoopi Goldberg launched a line of medical marijuana merchandise for girls in 2016.

Jay-Z, who grew up in one among Brooklyn s maximum notorious housing tasks, was currently named with the aid of Forbes mag as hip hop s first billionaire way to investments in champagne, cognac, the journey-sharing carrier Uber and his Roc country enjoyment enterprise.