SAN FRANCISCO (Reuters) - Samsung Electronics Co Ltd (005930.KS) unveiled its an awful lot-anticipated foldable telephone in San Francisco on Wednesday, urging Android developers to start writing apps for it.

The South Korean tech agency wishes to get the foldable phone proper to reverse steep declines in income for its mobile department and restore some of the cachet its emblem has misplaced to Apple Inc (AAPL.


Foldable telephones promise the screen of a small tablet in a pocket-sized device.

Justin Denison, a senior vice president of cell product marketing, confirmed a prototype with a display he said measured 7.Three inches (18.5 cm) diagonally.

Folded in it appeared to resemble a thick cellphone, but Samsung did now not provide media or developers a hazard to touch or see the device up near.

Dave Burke, vp of engineering for Google’s Android software platform, advised a Google convention in California that Samsung deliberate to introduce a brand new Android-based tool early next 12 months.

“We count on to see foldable products from numerous Android manufacturers,” he stated.

Google’s head of Android UX, Glen Murphy, was also on degree with Samsung and said Google could work with the developer community to bring more features to the smartphone.

Samsung stated it would be equipped for mass manufacturing within the coming months.

Developer Joshua Clark, who was on the convention, stated Samsung desires to promote the technology to its competitors for the product to be broadly adopted.

“I in reality think it simplest takes two agencies, and then all the unexpected it will trap on,” said Clark. “And the fact that Google became on stage, that asserts lots. For builders for you to integrate it with all their apps, that gives me a lot of self belief.”

Analyst Bob O’Donnell with Technalysis research said that while the bendable display screen supplied a wow element, shoppers might not like the thickness of the folded phone or its rate tag.

“They’ll have to show that it’s greater than only a gimmick,” stated O’Donnell. “but it’s smart to open it up to developers early to do exceptional types of studies.”

Maribel Lopez, an analyst at Lopez studies, said that the product might in all likelihood be tremendously high-priced in the close to time period.

“We’re speaking approximately trendy materials which have been made for this and also a new production technique,” stated Lopez. Samsung is amongst a handful of developers working on foldable phones.

China’s Huawei technology Co Ltd [HWT.UL] has said it's miles making plans to launch a 5G cellphone with a foldable display screen in mid-2019.

Samsung and Huawei, but, were overwhelmed to the marketplace by way of Royole, a chinese language display making start-up, which remaining week unveiled a foldable Android telephone with a 7.Eight inch display, priced from round $1,three hundred. Royole said it'd begin filling orders in past due December.