China's Xiaomi unveiled the Mi eight pro cellphone in London on Thursday, creating a uk debut as the tech giant ramps up its ecu presence earlier than an anticipated American launch subsequent month.

Xiaomi, that's seeking to advantage ground on competitors Apple, Huawei and Samsung, found out the flagship product at a launch event on the Barbican Centre.

The Mi 8 pro will cross on sale in Britain on Friday, the group announced, marking the primary time that the device has been to be had outside China.


The smartphone, which retails from £499.Ninety nine ($657, 573 euros), makes use of Google's Android working machine and has a fingerprint sensor in its 6.2-inch display.

it is going to be available from various retailers including operator 3 mobile.

Xiaomi also introduced it's going to open an reliable Mi keep on November 18 at London's Westfield purchasing centre in White town, having opened in Paris earlier this yr.

'Milestone product'

“Mi 8 pro is a milestone product and that's why we think it is ideal right here today at a international debut here in London,” said Donovan Sing, director of product control.

He brought: “we're going to be bringing Mi 8 here to the United Kingdom marketplace.”

The group will even promote different hi-tech devices, such as a fitness-monitoring band and an electric powered scooter.

The entrepreneur at the back of Xiaomi, Lei Jun, describes the commercial enterprise he has constructed as a “new species” of employer with a “triathlon” commercial enterprise model combining hardware, internet and e-commerce offerings. Merchandise variety from home devices like smart air purifiers to non-tech gadgets together with pillows and ballpoint pens.

Smartphones have remained at its middle for the reason that its 2010 founding in Zhongguancun — China's Silicon Valley — and sales have skyrocketed, making Xiaomi the sector's fourth-largest telephone dealer at the cease of remaining year, consistent with worldwide information Corp.

As some european purchasers have pulled back from steeply-priced outlays for an iPhone or Samsung, Xiaomi's greater low-cost product has proved a hit in nations like France, Italy and Spain.

“Europe is our subsequent consciousness,” Lei Jun instructed investors this summer season, noting the agency's explosive increase within the region had already made Xiaomi the number 4 cellphone supplier in western Europe.

global sales now convey in more than one-1/3 of the agency's sales.

In India, Xiaomi has cornered kind of 30 per cent of the marketplace, although growing pains there display how it can be hard for chinese corporations to extend abroad.

Its phone chargers first of all faced a exceptionally excessive defect price because of India's power deliver troubles and required a remodel to boom voltage.


Xiaomi need to avoid such issues within the uk, however ought to come across scepticism over its chinese language origins and worries over statistics safety.

Even after its chinese competitor Huawei constructed a cybersecurity centre for united kingdom officers to review its code, controversy approximately the agency's operations and ability countrywide safety threats has endured.

nevertheless, unlike Huawei, Xiaomi become now not based by way of a veteran of China's militia and sells handsets rather than telecom infrastructure so there may be less cause for problem.